The colorful monogrammed logos provide an excellent contrast to the leather of the bags, which is appealing to younger buyers while still maintaining a classic appeal.ĭue to its use in the company’s signature print, the Louis Vuitton logo is instantly recognizable. These colors are various pastel hues as well as bright shades like green and orange.Īfter taking the helm at Louis Vuitton, designer Marc Jacobs introduced an updated version of the monogram that features the logo in a white, pink, blue, purple and yellow pattern. While the official logo is in black, the brand changes its logo colors to match its versatile and iconic designs. The logo is also adaptable, scalable, and doesn’t always use the words “Louis Vuitton” at the bottom of the monogram. Today, the company mostly uses versions of the logo that only feature the iconic LV monogram for advertising. Looking to turn your fashion business into a memorable brand? Check out these leading fashion branding agencies. Ironically, the LV logo is now one of the most counterfeited symbols in the world. The timeless LV emblem has now become synonymous with luxury, grandeur and indulgence. The Louis Vuitton logo depicts a Japanese-inspired flower motif, which was created to prevent counterfeiting of the Parisian company’s designer luggage. Georges’ design was adopted as the corporate identity for the company in 1896. It was designed by Louis’ son, Georges Vuitton, who came up with the symbol by printing his father’s initials on the canvas.
The Louis Vuitton logo, often referred to as LV monogram, is widely regarded as one of the most memorable fashion logos ever created. Louis Vuitton is widely credited as one of the most prestigious international fashion houses, putting the iconic LV monogram among the world’s most valuable and recognizable brands. He was the first to develop flat trunks covered by waterproof canvas. The company was established in 1854 by the legendary Parisian box-maker and packer Louis Vuitton. Louis Vuitton Malletier, commonly referred to as Louis Vuitton or shortened to LV, is a fashion house and luxury retail company.